Two decades of leadership in digital transformation, technical SEO, and market expansion. 15 years as a business owner, 10+ years deep in search engine optimization, and now several years driving Discovery ADO's work on Agent Discovery Optimization (ADO), GEO, and AI SEO — the disciplines bridging traditional Google rankings and the new AI search era. Hands-on practitioner across schema, llms.txt, content strategy, and Google Business Profile work. Read full bio →
Operations and client delivery lead. 18+ years scaling service operations across digital marketing and SaaS — sets the standards for how every Discovery ADO engagement is scoped, kicked off, and delivered on time. Owns the playbooks that keep client work consistent: 48-hour audit turnaround, on-time monthly deliverables, weekly tracking reports. Direct-line escalation point for any client whose work isn't moving the way it should.
Finance, billing, and contracts. 20+ years of CFO and controller experience across small business and mid-market services firms. Owns the pricing structure, refund policy, annual-billing program, and partner agreements. Ensures every client invoice, Stripe payment, and renewal is clean, transparent, and on the books the same day. Point of contact for procurement, W-9s, NDAs, and custom enterprise quotes.
Discovery calls, scoping, and new-client onboarding. 12+ years in B2B sales for digital agencies and SaaS — runs every discovery call, scopes the right tier for your business (Spark, GRA, Growth, or Ultimate), and personally introduces you to the team handling your launch. If you book a call from any page on this site, you're talking to Mike. Direct-line for custom packages, multi-location quotes, and partner / reseller inquiries.